This article will help you understand the elements and importance of having a branding board. A brand board, also known as a brand style guide, is a visual reference for a brand identity that provides an at-a-glance summary of the look and feel of a brand. At a minimum, it includes the brand’s logos, color palette, fonts, and imagery.
It is a short, easy-to-read document that includes everything that’s part of a brand. Normally, it includes brand colors, logos, fonts, styled photos, and graphics associated with the branding. A brand board is a roadmap for a business’s designs, like a set of instructions on how to utilize different branding elements. The key is that the style guide should outline everything necessary to create on-brand, consistent designs that reflect the business and attract ideal customers.
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Why Create a Brand Board
Creating a brand board is essential for maintaining a consistent brand identity across all marketing materials. With a brand style guide, businesses can refer to it to ensure that all visual elements in their campaigns are consistent with their brand. This helps to create a cohesive look and feel for your business, which can be important in building customer trust and loyalty. A brand board is also an excellent way to maintain a professional and uniform look for a business, and it helps increase brand awareness and build a visual brand identity.
Elements of a Brand Board
The primary elements include variations of a logo, brand colors, typography, and graphic elements such as textures, patterns, and styled imagery. Variations of a logo are extremely important because different platforms and formats require different logo variations. The styled imagery section can include different textures, patterns, and example stock photos to help a brand stay consistent, especially in marketing materials and social media content. When a brand uses the same style of images on its blog or the same style of patterns in its social media and mail templates, it can increase brand awareness.
The importance of having a brand style guide lies in ensuring consistency, boosting business recognition, and creating a raving community around a brand. Plus, it makes it possible for a brand to stay consistent even when unexpected changes happen. When the visual identity is consistent, a brand becomes more memorable, and customers can easily recognize the brand. It is also essential to ensure everyone who works on the business’s branding is on the same page. This becomes critically important as your business grows and you hire a virtual assistant to help you with small tasks in your business.
In conclusion, a brand board is a crucial tool for businesses to maintain a consistent brand identity across all marketing materials. It includes variations of a logo, brand colors, typography, and graphic elements such as textures, patterns, and styled imagery. Having a brand board is essential for ensuring consistency, boosting business recognition, and creating a raving community around a brand. All businesses, big or small, can benefit from having a brand board and your direct sales business is no different.
Do you have your brand board put together? If you’re ready to level up your business, Direct Creatives has you covered for all things business logos and branding! Click the link to get started today!