Using Pinterest to increase sales doesn't have to be hard! We've put together six easy tips for you just to see how easy it can be!
We are HUGE Pinterest fans around here, and for good reason. According to Hootsuite, as of September 2018, Pinterest boasts 250 million users every month. Furthermore, the platform reaches 83 percent of US women between the ages of 25-54.
These ever growing numbers can be used as a great way to benefit your small business, and can result in added sales and a larger customer base. Even with the power behind Pinterest, it is important to know how to leverage the tool to your advantage.
Using Pinterest to increase your product sales starts at home.
Your website and blog can be a powerful funnel and place to display your pins. Not only does this allow people on your sites to funnel to your Pinterest, but also vice verse!
There is no denying that Pinterest is a very visual platform. Optimizing graphics for the site can help you to stand out against other sellers while pulling eyes to your product pins.
Generally, Pinterest recommends that images be vertical with a ratio of 2:3 aspect ratio.
Using Pinterest to increase sales is a beneficial way to see more profit for your Direct Creatives store and using a business Pinterest account can have a positive impact.
A business account gives you access to powerful analytics which can help you to determine what type of pins are receiving the most traffic. With these analytics, you’ll also be able to see which boards people are pinning your pins too. This can help you to see exactly how people view your product.
Posting to Pinterest at specific times can be beneficial to getting your pins more traffic. However, determining when those times are can be cumbersome and include a lot of research.
Pinterest Schedulers, like Tailwind, can help to take the guesswork out of it by creating a custom schedule and posting directly to Pinterest on your behalf. You can also use the tool to choose specifics dates and times to post to the platform. Tailwind can also manage multiple accounts and allows you to join collaborative groups geared towards increasing traffic.
While not completely the same as traditional search engine optimization, Pinterest does have an SEO feature that can benefit your sales and small business.
Pinterest relies on relevancy when it comes to displaying your pins. If your pins are on par with your customer’s Pinterest search history and their interests, your pins are more likely to show up in their feed.
When it comes to choosing keywords to focus on, there is no better tool to use than Pinterest itself.
While it should go without saying, many business owners starting out with using Pinterest to increase sales forget to ensure that each pin actually leads to the place it can be purchased.
Imagine this, you find the PERFECT pair of shoes on Pinterest to go with a new outfit. Excited to buy them, you click on the link. But instead of being taken to a site or blog post where you can purchase the shoes, you are taken to a simple picture of the shoes with no further information.
That is how easy it is to miss a sales opportunity by not linking out to a valid source. Make sure you are setting yourself up for sales success and that you are making it easy for customers to follow your sales funnel.
Now that you understand just how easy using Pinterest to increase your sales can be, it's time to apply these tips to your business!
For even more tips on boosting your sales, check out 7 Quick Ways To Cross Promote Digital Products!