Content Arc Planner (social media marketing plan)


Make your social media marketing plan simple with a content arc planner printable. Whether you’re Team Pink or Team Purple you can get a printable planning page that allows you to visualize your content arc and exactly how it will all come together!

What is a content arc? It’s a way to build up interest and engagement in your social media marketing before you make your offer so when you post something promotional at the end it is a natural outgrowth of what your audience is already talking about. 


Video walkthrough of how the social media content arc planning page works here

The easiest way to visualize the content arc of your social media plan!

Here’s how it works… You decide on your end goal, the promotional outcome (see the list below for a bunch of ideas for what you could promote), write in the dates above each box, brainstorm your idea for that post in the box (and maybe add checklists for what you need to do to complete that content), then you can mark which social channel it is going on and there’s space to write in more.

You can use all the boxes or just some of them to make your content arcs short or long depending on how big an ask the promotional content is!

You can print them to add them to a paper planner, or open them up in your digital planner. 

digital planner insert social media strategy

Not familiar with content arcs and the 3Ps of social selling? Read this blog post from Brenda Ster.

You will receive a ZIP file with four PDFs, one content arc social media planner in Team Purple both a landscape version and a vertical version and one in Team Pink with both a landscape and vertical. Your file will also include the same four planning pages in PNG and JPG so you can add them as a digital planner insert just as you would a sticker. So that is 12 files total. 

Bonus: Here are some ideas about what the promotional outcome goal can be…

  • Purchase a product
  • Host a party
  • Join a group
  • Follow on a social channel
  • Sign up for emails
  • Request a catalog
  • Request a sample
  • Donate to a fundraiser
  • Discover a program, course, or business
  • Find out about customer specials or sales


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Carolyn Choate Marketing produces digital products. Nothing will be shipped or mailed. You will download your products or receive a link to a template. There are no returns or refunds. If you have any trouble accessing your products please contact me at

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