How To Boost SEO On Your Online Shop Listings
Did you know that you can boost SEO on your online shop listings to make them easier to find? As a virtual store owner, you know the importance of crafting the perfect listing for each of your items. But, having a well written listing can also help to boost your SEO (search engine optimization) rankings and make your products rank higher in online searches.
There are several places throughout your product listing where the strategic use of keywords can positively impact your SEO including the text, pictures, and even the product name. Keep reading below for tips on how to boost SEO on your online shop listings!
Know Where Your Customers Are Searching For Your Products
Among search engines, Google ranks as king. In fact, according to SEO Tribunal, the search engine giant receives over 63,000 searches per SECOND on any given day. That’s A LOT of searches!
Perhaps the most coveted spot on the Internet is page one of Google’s results. And for good reason. The company takes over 200 factors into account while delivering its search results to customers, providing them with the best fit for their query. Besides, how often do you click beyond page one?
Use Relevant Text To Boost SEO On Your Online Shop Listings
While it may be tempting to copy and paste content for similar listings in your online store, doing so can actually hinder your SEO. Instead, it is vital to write unique content for each listing. Using natural conversational language that is easy to read helps you to not only connect to your customer, but also improves your SEO presence online.
Your Direct Creatives dashboard gives you several places to add relevant text to boost the SEO on your online shop listings while uploading new products:
- Product Title – Choose a relevant title for your listing.
- Short Description– Give your customer a quick glance of the product.
- Description– This is where you will really dig into your product listing. Add all relevant information, use descriptive words, and try to naturally add in keywords such as the title of your product.
Add Images To Your Listings
Adding social media optimized graphics directly to your product description can also help to boost your SEO. Strategic images can also help you to appear in the Google Images tab of the search engine, extending your reach to consumers who prefer to search visually.
A best practice is to include images in your description that can be used on other social media channels such as Pinterest and Facebook. Doing so allows customers and visitors to your store to share your product right from the listing! Pinterest recommends graphics with an aspect ratio of 2:3.
Check out our Pinterest graphic at the end of this blog post for an example of this practice.
Link Build With Social Media And External Sites
Link building, using relevant inbound and outbound links to direct traffic to your listing can also help to boost your SEO placement.
Consider adding a direct link to your product or storefront when posting on platforms such as Facebook, Twitter, Instagram, Pinterest or on a Google optimized online directory like Sassy Direct. While still relatively new on several platforms, adding hashtags to your listing can provide your customers with a convenient way to find your products.
Looking For More On SEO?
Still not sure what all this SEO talk is all about? If you’re looking for a little more information on why SEO is important and how to improve your use of keywords, categories and tags on your digital store or blog, check out these SEO sessions from Princess Polliwog Designs.
Ready To Get Started?
Ready to take the next steps in building your online store with Direct Creatives? Grab your free copy of The Ultimate Guide to Selling Digital Products Online to see how easy it is to monetize your talents! With three unique membership levels, we have what you need to build your business empire!
Need to update your existing products to become an SEO rockstar? Simply log into your vendor dashboard and update product listings.
Have a killer tip to share on how you boost SEO on your online shop listings? Share it with us in the comments!