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Creating digital downloads to sell online doesn’t have to be a challenging task. In fact, you probably already have all the tools you need to get started today.
However, if you’re feeling stuck, we have a few simple tips to help you get over your fear of creating digital downloads and to set you up for success. Keep reading below for our five fast tips for creating digital downloads!
When it comes to creating digital products, it is a great idea to start with content you have already made. If you have existing content that you have made for yourself and your business, there is a good chance that it could bring value to others, too.
Check your computer for saved files you’ve already created and tailor them to your customer base. There is no need to reinvent the wheel when you already have a solid base product.
A phrase most often used by editors, evergreen content describes content that will not become dated and is always relevant. Just like evergreen trees that maintain their leaves year round!
Evergreen content commonly will answer questions or provide value to the user in the form of “how to” articles. When it comes to creating digital downloads for sale online, evergreen content could include checklists, planner pages without specific dates, or social media graphics not tailored to a specific type of year or holiday.
When you create something for your own use, you create it to fill a need. Consider that same mindset when creating digital downloads for your future customers.
Put yourself in your customer’s shoes. Think of the business struggles they are facing such as time management, team management, and graphic or logo creation. Then, tailor your digital downloads to help your customers overcome those struggles. In other words, what problem does your product solve?
Just because your products are created and sold digitally doesn’t mean that some customers won’t choose to print out the products they purchase from you. This is especially true for accountability products like checklists and planner pages.
While all printers are different, it is always good idea to do a test print of your product. This can help you to determine if any final edits need to be made before putting your product up for sale and helps you to see exactly what your customer will see if they choose to print a physical copy of your product.
We talked earlier about the importance of evergreen content, but that doesn’t mean you should overlook seasonal content as well. Themed downloads such as holiday graphics can be a great way to offer fresh content to customers that is topical to the time of year.
Scroll sites like Checkiday or the National Day Calendar to get some inspiration on traditional, wacky, and fun holidays and days of the year. Topical graphics are a great way to engage online communities across platforms such as Facebook, Instagram, and Twitter. Customers can also include these graphics in email newsletters or blog posts.
Hot Tip- when creating and marketing seasonal graphics, remember that many business owners plan their content 6-8 weeks in advance. Start creating digital downloads early to ensure your customers have time to schedule and use your products!
Now that you see how easy it is to start creating digital downloads, it’s time to get started! Check out our first of its kind multi-vendor marketplace designed specifically for small business owners, direct sellers, and entrepreneurs.
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