Important Notice: Some of the links mentioned below are affiliate links, which means Direct Creatives may receive a small commission if you click a link and purchase something recommended in this post. While clicking these links won’t cost you any extra money, they will help continue to keep this site up and running and keep it ad-free! Please check out our disclosure policy for more details. We would like to thank you on behalf of the site employees and our wonderful vendors for your support.

Creating digital downloads to sell online doesn’t have to be a challenging task.  In fact, you probably already have all the tools you need to get started today.  

However, if you’re feeling stuck, we have a few simple tips to help you get over your fear of creating digital downloads and to set you up for success. Keep reading below for our five fast tips for creating digital downloads!

Consider What Products You’ve Already Made

When it comes to creating digital products, it is a great idea to start with content you have already made.  If you have existing content that you have made for yourself and your business, there is a good chance that it could bring value to others, too.

Check your computer for saved files you’ve already created and tailor them to your customer base. There is no need to reinvent the wheel when you already have a solid base product.  

Create Evergreen Content

A phrase most often used by editors, evergreen content describes content that will not become dated and is always relevant.  Just like evergreen trees that maintain their leaves year round!  

Evergreen content commonly will answer questions or provide value to the user in the form of “how to” articles.  When it comes to creating digital downloads for sale online, evergreen content could include checklists, planner pages without specific dates, or social media graphics not tailored to a specific type of year or holiday.  

What Does Your Ideal Client Need?

When you create something for your own use, you create it to fill a need.  Consider that same mindset when creating digital downloads for your future customers.  

Put yourself in your customer’s shoes.  Think of the business struggles they are facing such as time management, team management, and graphic or logo creation.  Then, tailor your digital downloads to help your customers overcome those struggles. In other words, what problem does your product solve?

Print A Test Document

Just because your products are created and sold digitally doesn’t mean that some customers won’t choose to print out the products they purchase from you.  This is especially true for accountability products like checklists and planner pages.  

While all printers are different, it is always good idea to do a test print of your product.  This can help you to determine if any final edits need to be made before putting your product up for sale and helps you to see exactly what your customer will see if they choose to print a physical copy of your product.  

Tis The Season For Creating Digital Downloads

We talked earlier about the importance of evergreen content, but that doesn’t mean you should overlook seasonal content as well.  Themed downloads such as holiday graphics can be a great way to offer fresh content to customers that is topical to the time of year.  

Scroll sites like Checkiday or the National Day Calendar to get some inspiration on traditional, wacky, and fun holidays and days of the year. Topical graphics are a great way to engage online communities across platforms such as Facebook, Instagram, and Twitter. Customers can also include these graphics in email newsletters or blog posts.

Hot Tip- when creating and marketing seasonal graphics, remember that many business owners plan their content 6-8 weeks in advance.  Start creating digital downloads early to ensure your customers have time to schedule and use your products! 

Get Started Today

Now that you see how easy it is to start creating digital downloads, it’s time to get started!  Check out our first of its kind multi-vendor marketplace designed specifically for small business owners, direct sellers, and entrepreneurs.

Join us as a vendor and get started for FREE!  Check out the benefits of opening your very own Direct Creatives storefront

5 Fast Tips For Creating Digital Downloads 1

Important Notice: Some of the links mentioned below are affiliate links, which means Direct Creatives may receive a small commission if you click a link and purchase something recommended in this post. While clicking these links won’t cost you any extra money, they will help continue to keep this site up and running and keep it ad-free! Please check out our disclosure policy for more details. We would like to thank you on behalf of the site employees and our wonderful vendors for your support.

Pricing digital downloads is one of the most pressing issues facing online sellers- and for good cause.

In many ways, the digital download has replaced the traditional print file. We design beautiful graphics, worksheets, and ebooks on our iPads and iPhones. We fill out those worksheets and read those ebooks on the same devices. We store thousands of photos on them, rarely printing out actual photos.

With digital products becoming increasingly popular as technology expands, many designers and entrepreneurs are turning to these digital downloads as a way to monetize their talents and business.

While we can’t tell you exactly how pricing digital downloads works for you individually, we can help with a few tips!  Keep reading for our top four tips on pricing your digital downloads.

Pricing Digital Downloads Is All About Value

When setting the price for your digital download, it is important to keep in mind the value of your product. Your products should be designed to solve an issue your customer is having or designed to save them time. Pack value into your product and your customers will be willing to pay a higher price.  

If you are looking to create eye-catching designs while upping your customer's perceived value, we recommend checking out Skillshare for online training on creative topics such as graphics, design, music, crafts, and photography.

Time Is Money

Time is our most precious resource. When pricing your digital assets, consider the time you put into creating each item you will list in your shop. While a simple graphic may take less than 30 minutes to design, something more complex like an ebook can take hours, if not days, to complete. Use your design time to help price your products for sale and consider the complexity of each design. In addition to the time you’re spending on creation, consider the amount of time your product will save the consumer. Value that time accordingly.

Offer Options At Different Price Points

Each customer that encounters your products will be at different places in their personal journey and as a result, will be attracted to different options. Consider offering several similar products at different price points to appeal to a wider range of customers. For instance, you may sell an ebook at one price and then offer a second bundle at a higher price point that includes the ebook as well as a workbook.  

Pricing Digital Downloads Too Low Can Hurt Your Sales

Generally, people love a great deal. However, when it comes to pricing your digital downloads, setting the price too low can be detrimental to your overall sales. Pricing your digital downloads competitively shows potential customers that your product has value and is worth being purchased. Pricing your products too low can also make customers second guess your quality of work and push them towards your competition.

Now that you have some helpful tips on how to price your digital downloads, start listing your product on Direct Creatives! Grab your free e-book The Ultimate Guide to Selling Digital Products Online to see how easy it is to set up your store! If you're ready to jump in click HERE to get started for FREE!

Pricing Digital downloads blog post
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