Creating digital downloads to sell online doesn’t have to be a challenging task.  In fact, you probably already have all the tools you need to get started today.  

However, if you’re feeling stuck, we have a few simple tips to help you get over your fear of creating digital downloads and to set you up for success.

Keep reading below for our five fast tips for creating digital downloads!

Consider What Products You’ve Already Made

When it comes to creating digital downloads, it is a great idea to start with content you have already made.  If you have existing content that you have made for yourself and your business, there is a good chance that it could bring value to others, too.

Check your computer for saved files you’ve already created and tailor them to your customer base.  There is no need to reinvent the wheel when you already have a solid base product.  

Create Evergreen Content

A phrase most often used by editors, evergreen content describes content that will not become dated and is always relevant.  Just like evergreen trees that maintain their leaves year round!  

Evergreen content commonly will answer questions or provide value to the user in the form of “how to” articles.  When it comes to creating digital downloads for sale online, evergreen content could include checklists, planner pages without specific dates, or social media graphics not tailored to a specific type of year or holiday.  

What Does Your Ideal Client Need?

When you create something for your own use, you create it to fill a need.  Consider that same mindset when creating digital downloads for your future customers.  

Put yourself in your customer’s shoes.  Think of the business struggles they are facing such as time management, team management, and graphic or logo creation.  Then, tailor your digital downloads to help your customers overcome those struggles.  

Print A Test Document

Just because your products are created and sold digitally doesn’t mean that some customers won’t choose to print out the products they purchase from you.  This is especially true for accountability products like checklists and planner pages.  

While all printers are different, it is always good idea to do a test print of your product.  This can help you to determine if any final edits need to be made before putting your product up for sale and helps you to see exactly what your customer will see if they choose to print a physical copy of your product.  

Tis The Season For Creating Digital Downloads

We talked earlier about the importance of evergreen content, but that doesn’t mean you should overlook seasonal content as well.  Themed downloads such as holiday graphics can be a great way to offer fresh content to customers that is topical to the time of year.  

Scroll a site like Checkiday to get some inspiration on traditional, wacky, and fun holidays and days of the year. Topical graphics are a great way to engage online communities across platforms such as Facebook, Instagram, and Twitter. Customers can also include these graphics in email newsletters or blog posts.

Hot Tip- when creating and marketing seasonal graphics, remember that many business owners plan their content 6-8 weeks in advance.  Start creating digital downloads early to ensure your customers have time to schedule and use your products! 

Get Started Today

Now that you see how easy it is to start creating digital downloads, it’s time to get started!  Check out our first of its kind multi-vendor marketplace designed specifically for small business owners, direct sellers, and entrepreneurs.

Join us as a vendor and get started for FREE!  Check out the benefits of opening your very own Direct Creatives storefront

Five Tips For Creating Digital Downloads

Did you know that boosting your productivity with checklists is a simple and effective way to help your business?

As a direct seller or entrepreneur, it is almost guaranteed that you have multiple tasks competing for your attention on a regular basis.  It’s also highly likely that with the hustle and bustle of daily life, you occasionally forget at least one of those tasks.

Checklists can be a helpful tool used in all aspects of life.  They can be especially useful to a small business owner. Use them to stay on track, boost your daily productivity, measure progress and more!  Check out the many great done-for-you and checklist templates available right here on Direct Creatives by clicking here!  

Keep reading to learn how boosting your productivity with checklists can help to transform your business!

When To Use A Checklist

While there is no right or wrong time to use a checklist, there are a few times when using one can be especially beneficial.  

First, a checklist at the beginning of your work day can help you set out a clear vision of your responsibilities and can help you to prioritize your tasks.  You can expand on a daily checklist and use it on a weekly or monthly basis as well. This is a great tool to use for tracking recurring tasks.

Also, having a checklist when you are about to start a new project can also help to boost your overall productivity.  By having a clear plan, the tools needed to complete the project, and a layout of steps needed, you’ll be able to move through the project quicker while making sure you don’t miss any significant steps.  

Dependent on how you like to work, your checklist can be digital or traditional paper. You may even consider printing and laminating a check list so you can use it over and over again while still having the satisfaction of adding that "check" next to a completed task. We all know how satisfying that is!

Hot Tip! We love Evernote for not only creating checklists, but for keeping track of all our business related deadlines and activities, too. If you prefer to keep your checklists digital, we recommend checking them out!

Why Use A Checklist?

One of the main reasons to use a checklist for your business is that it helps in reducing errors.  There is a reason airline pilots use a checklist before each flight! In fact, most high stress jobs rely on checklists to reduce (and in some cases eliminate) errors.  

By having a visual representation of all the tasks you need to complete, you are also able to prioritize your tasks and be sure they are completed on time.  Doing so helps to ensure you are consistently completing important tasks like customer follow up, shipping, or answering customer inquiries.

As small business owners and independent consultants often work non-traditional hours and in non-traditional office settings.  (Hello Mom-Preneur, working out of her car while her kids are at soccer practice! We see you!) Using a checklist can add routine and predictability to your day, offering some additional stability to overly hectic schedules.  

Boosting Your Productivity With Checklists And Your Future

If you’re ready to give a checklist a try to boost your business productivity, you’ve come to the right place!  Click HERE to check out the ever growing list of checklist templates on Direct Creatives.

More of the designing type?  We would love to see you share your creative talents on Direct Creatives (and earn a little money in the process)!  Click HERE to become a vendor and start selling your digital checklists today for FREE!

Boosting Your Productivity With Checklists

Pricing digital downloads is one of the most pressing issues facing online sellers- and for good cause.

In many ways, the digital download has replaced the traditional print file.  We design beautiful graphics, worksheets, and ebooks on our iPads and iPhones.  We fill out those worksheets and read those ebooks on the same devices. We store thousands of photos on them, rarely printing out actual photos.

With digital products becoming increasingly popular as technology expands, many designers and entrepreneurs are turning to these digital downloads as a way to monetize their talents and business.

While we can’t tell you exactly how pricing digital downloads works for you individually, we can help with a few tips!  Keep reading for our top four tips on pricing your digital downloads.

Pricing Digital Downloads Is All About Value

When setting the price for your digital download, it is important to keep in mind the value of your product.  Your products should be designed to solve an issue your customer is having or designed to save them time. Pack value into your product and your customers will be willing to pay a higher price.  

If you are looking to create eye-catching designs while upping your customer's perceived value, we recommend checking out CreativeLive for free live online training on creative topics such as graphics, design, music, crafts, and photography.

Time Is Money

Time is our most precious resource.  When pricing your digital assets, consider the time you put into creating each item you will list in your shop.  While a simple graphic may take less than 30 minutes to design, something more complex like an ebook can take hours, if not days, to complete.  Use your design time to help price your products for sale and consider the complexity of each design. In addition to the time you’re spending on creation, consider the amount of time your product will save the consumer.  Value that time accordingly.

Offer Options At Different Price Points

Each customer that encounters your products will be at different places in their personal journey and as a result, will be attracted to different options.  Consider offering several similar products at different price points to appeal to a wider range of customers. For instance, you may sell an ebook at one price and then offer a second bundle at a higher price point that includes the ebook as well as a workbook.  

Pricing Digital Downloads Too Low Can Hurt Your Sales

Generally, people love a great deal.  However, when it comes to pricing your digital downloads, setting the price too low can be detrimental to your overall sales.  Pricing your digital downloads competitively shows potential customers that your product has value and is worth being purchased.  Pricing your products too low can also make customers second guess your quality of work and push them towards your competition.
Now that you have some helpful tips on how to price your digital downloads, start listing your product on Direct Creatives!  Click HERE to get started for FREE!

Pricing Digital Downloads - Four Easy Tips
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